Post by account_disabled on Feb 27, 2024 4:01:30 GMT -5
In a survey of the motivations and changing behaviors of American consumers , Sustainable Brands has found that eco-labels on products are part of the priority on social and environmental issues.
Through this collaborative research, the brands that make up the SB Brands for Good collective are using this data to frame their strategies and messages in relation to customer attitudes, behaviors and opinions.
Greener consumers
A latest study of sociocultural trends conducted Chinese American Phone Number List this year – where 1,000 Americans were surveyed – showed the development in the adoption of sustainable lifestyles.
It also measured the level of importance of sustainable actions since the pandemic and how product labeling influences purchasing decisions.
When asked about nine sustainable behaviors, people tended to prioritize those that are already normalized in society, such as recycling, energy conservation, using fewer disposable products, and minimizing food and water waste.
“ Being circular ” was the top thing consumers reported doing most or all of the time and “recycling whenever possible” as the most important action to take.
ecolabels on consumer products
When quantifying items other than family, children, and work, participants gave “having a positive impact on society” and “making environmentally conscious decisions” the same overall level of importance as other daily activities, how to maintain an exercise routine and home improvements.
However, the highest preference is to have time for themselves: 46% indicated that this has become essential since the beginning of the COVID-19 pandemic.
Ecolabels on products, part of education
To better understand how American consumers prioritize sustainability, the study presented them with a selection of environmentally friendly logos that typically appear on packaging.
They were asked to rank the logos in order of importance when considering the purchase of a household product (detergent), an electronic product (a PC mouse ), and a food product (a new snack).
Reflecting responses on how they order their choices, the brand name “packaging made from recycled materials” topped the list of motivations for purchasing the detergent and PC mouse . Regarding the purchase of a snack , the main motivators were certifications such as Rainforest Alliance and Fair Trade Certified.
Understanding customers' intentions and actions towards sustainable lifestyles is a vital step for companies. These insights are the foundation for creating impactful campaigns that drive sustainable consumer behavior change in an accessible, inspiring and rewarding way.
Through this collaborative research, the brands that make up the SB Brands for Good collective are using this data to frame their strategies and messages in relation to customer attitudes, behaviors and opinions.
Greener consumers
A latest study of sociocultural trends conducted Chinese American Phone Number List this year – where 1,000 Americans were surveyed – showed the development in the adoption of sustainable lifestyles.
It also measured the level of importance of sustainable actions since the pandemic and how product labeling influences purchasing decisions.
When asked about nine sustainable behaviors, people tended to prioritize those that are already normalized in society, such as recycling, energy conservation, using fewer disposable products, and minimizing food and water waste.
“ Being circular ” was the top thing consumers reported doing most or all of the time and “recycling whenever possible” as the most important action to take.
ecolabels on consumer products
When quantifying items other than family, children, and work, participants gave “having a positive impact on society” and “making environmentally conscious decisions” the same overall level of importance as other daily activities, how to maintain an exercise routine and home improvements.
However, the highest preference is to have time for themselves: 46% indicated that this has become essential since the beginning of the COVID-19 pandemic.
Ecolabels on products, part of education
To better understand how American consumers prioritize sustainability, the study presented them with a selection of environmentally friendly logos that typically appear on packaging.
They were asked to rank the logos in order of importance when considering the purchase of a household product (detergent), an electronic product (a PC mouse ), and a food product (a new snack).
Reflecting responses on how they order their choices, the brand name “packaging made from recycled materials” topped the list of motivations for purchasing the detergent and PC mouse . Regarding the purchase of a snack , the main motivators were certifications such as Rainforest Alliance and Fair Trade Certified.
Understanding customers' intentions and actions towards sustainable lifestyles is a vital step for companies. These insights are the foundation for creating impactful campaigns that drive sustainable consumer behavior change in an accessible, inspiring and rewarding way.